I'll never apply to another job again: The 3 job search tactics no one is talking about, and how to land directly in the inbox of hiring managers.
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Today I’m going to teach you how to grow your career without ever submitting another resume.
No more hours of job searching. No more rounds of interviews. No more pretending to care about LinkedIn.
That’s over!
When it comes time to make your next career change, you’ll just sit back and watch the offers pile up in your inbox.
Unfortunately...
Most people forget that landing a job is all about familiarity.
Here are the 3 main tactics that will eliminate a stressful job search, and have employers coming to you instead.
Build an online resume, be known for something
Connect with the people doing the hiring
Get some face time with the community
You don’t have to get all of these right to land your next roll, but the more you get right, the better.
Here's how to put yourself in the best position to succeed:
#1: Build an online resume, be known for something!
You’ll see social media influencers doing this all the time. It looks cheesy, but I promise you it works.
Let’s say you’re looking to hire a SEO Content Writer. Which are you leaning towards?
I mean for God’s sake, SEO is right in his name!
All it takes is 30 seconds to stake your claim.
Pick one social account to use as your primary Career Social Media. It doesn’t have to be LinkedIn. All you have to do is post twice per month about your area of expertise.
That's it.
You don’t have to be an influencer.
You don’t have to do it every day.
But you do need to say something thoughtful on a regular basis. The point of your Career Social Media isn't to gain a followers, or get attention. This is to build a digital and interactive resume.
It's about proclaiming "This is who I am, and this is what I'm great at!"
And in doing so...
Not only are you giving employers another way to find you, but you're reassuring them.
You're reassuring them that you're the kind of person they want to be around. The kind of person they want on their team.
They want to know you’re not going to waste their time, and their money. So prove it.
Be bold.
#2: Connect with the people doing the hiring!
Once you’ve decided to be known for something, it’s important that you’re connecting with the right people.
We've all messed this one up in the past. We've gone to mixers, sent cold emails, made LinkedIn connections with entirely the wrong people.
Instead of this broad approach, the internet allows you to target exactly who you’re looking for, or damn near it.
Let’s say I want to get a job at Spotify
These people are hiring. Not their department, but them.
Reach out to them directly and give the pitch.
But we’re not interested in simple job search tactics. We want to skip it entirely. So how do we do that?
By starting a conversation months before.
Each of people above included Spotify in their bio, so you can easily find them.
Now, leave a thoughtful comment on their posts every once in a while. Drop a like or two if you're feeling bold.
You're shooting for familiarity.
Which we all know is the biggest unspoken advantage in any job search.
I used Twitter search to find these people, and their hidden job postings, but this is only scratching the surface.
If you want to learn more… ↓
#3: Get some face time with the community!
You’ve built an online resume, and you’ve been interacting with the decision makers in advance. You’re almost there.
The last step is the most crucial, which is taking the relationship offline.
AKA, you have to network in-person.
Let’s say you’re looking for a job in Biotech.
I did a search on Eventbrite for Biotech events within 10 miles from me. I spent 8 minutes deciding if they fit my criteria, and if relevant people were likely to attend.
Out of a dozen of events, these are the free (or near free) ones I landed on.
The importance of this step cannot be overstated.
Face to face events are the best way to meet people who do not have an online presence (generally older folk, aka VP and C-suite). They also have the added benefit of exposure to new ideas, and adjacent career paths.
Not to mention, it’s always nice to mingle with people who share your interest.
What do all three of these steps have in common?
Familiarity.
For who?
The hiring manager.
They need to feel like choosing you is a no brainer.
Each step along the way we’re giving them one more piece of proof, that you’re a familiar, and ultimately safe, choice.
You’re known for something online, and your digital resume is more than just a piece of paper.
You’ve interacted with the person who is going to make the hiring decision.
You’re known within your niche community, they’ve seen your face, and interacted with you in-person.
—Zac
PS. If you’re a friend, and you made it this far, AND you haven’t shared my Substack on social media yet.
I have just one thing to say to you……SERIOUSLY??
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